Rodrigo Ferreira La Rosa

Rodrigo La Rosa is a senior executive with a solid track record in advising large corporations on complex tax matters. As a specialist in Tax Transformation, he leads the modernization of the tax function through the strategic application of technologies such as AI, RPA, Big Data, and Cloud, always guided by Agile methodologies and Design Thinking.

With a career that began in accounting consulting and auditing (Brazilian and international standards), Rodrigo transitioned to the tax sector in 2005, accumulating extensive experience serving multinational companies. Currently, he focuses on strategic planning and digital transformation projects, combining technical performance and innovation to solve sensitive issues and generate business value.

Activities and Affiliations

• Member of Amcham SP
• Member of IBEF SP
• Social Advisor – C2s | Gonew Community
• Innovation Advisor | Gonew Community

Education

• Master’s degree, Governance & New Economy | Gonew Community
• MBA, International Accounting | FIPECAFI – Fundação Instituto de Pesquisas Contábeis, Atuariais e Financeiras
• MBA, Tax Law | FGV – Fundação Getulio Vargas
• Undergraduate degree, Accounting | PUCRS – Pontifícia Universidade Católica do Rio Grande do Sul

Languages

Portuguese | English